Influencers as CEOs? Yes, They’re Transforming Entrepreneurship
Once upon a time, influencers were just internet-famous kids making bank off #sponcon and viral trends. Fast-forward to 2025, and they’re not just repping brands—they are the brands. The era of influencers as CEOs is here, and these digital icons are trading in brand deals for boardrooms, proving that social media stardom is the ultimate launchpad for business dominance. Here’s a look at the content creators-turned-industry moguls redefining what it means to be an entrepreneur in the digital age.
1. CHARLI D’AMELIO – D’AMELIO BRANDS & SOCIAL MEDIA INNOVATION
Charli D’Amelio isn’t just a TikTok queen anymore—she’s building an empire. With D’Amelio Brands leading the charge in sustainable athleisure, Charli is now dipping into tech with a social media AI startup designed to help influencers and brands optimize their digital game. The girl who once danced her way into our feeds is now waltzing into the business world like she owns it (because, well, she kinda does).
2. ADDISON RAE – ITEM BEAUTY & RAEMODE DIGITAL WELLNESS
From beauty guru to wellness queen, Addison Rae is evolving. Item Beauty? Still killing it. But now, she’s launched RaeMode, a digital wellness app packed with personalized fitness routines, mental health tools, and lifestyle coaching. It’s the self-care app for the TikTok generation, curated by Addison herself. Welcome to the influencer-led wellness revolution.
3. EMMA CHAMBERLAIN – CHAMBERLAIN COFFEE & SUSTAINABLE LIVING
Emma Chamberlain’s chaotic YouTube energy has translated into a coffee empire—and now, a fashion brand. Chamberlain Threads is her latest brainchild, a sustainable clothing line made from recycled materials that’s as effortlessly cool as she is. Emma’s proving that eco-conscious living and impeccable style can (and should) coexist.
5. BRETMAN ROCK – ROCK COSMETICS & INCLUSIVE BEAUTY
Bretman Rock has never played by the rules, and ROCK Cosmetics is proof. His gender-fluid beauty line is changing the game, and his latest collection is designed for everyone. He’s not just selling makeup—he’s redefining what beauty looks like in 2025.
6. VICTORIA SWAROVSKI – ORIMEI BEAUTY & SKINCARE INNOVATION
Austrian influencer Victoria Swarovski is tackling the beauty industry with ORIMEI, a skincare line designed for stressed-out professionals. Hectic lifestyle? No problem—Victoria’s got clean, sustainable skincare solutions that keep you glowing while you hustle.
8. TANA MONGEAU – TANA’S WORLD & NEW MEDIA VENTURES
Tana Mongeau has always been a wildcard, but in 2025, she’s channeling that chaotic energy into Tana’s World—a digital platform where creators can connect with fans via exclusive content and paid livestreams. Oh, and she’s dropping a cosmetics line that screams bold, rebellious, and unapologetic. Because of course she is.
WHY THESE INFLUENCERS ARE WINNING AT THE CEO GAME
Social media clout is more than just likes and follows—it’s business capital. These influencers-turned-CEOs have built audiences that trust them, and that trust is translating into thriving brands. Whether it’s beauty, wellness, fashion, or tech, they’re not just creating products; they’re curating lifestyles.
The future of business? It’s digital, it’s personal, and it’s got a killer aesthetic. And these influencers? They’re just getting started.
