Less Fabric, More Regrets: The Beach Trends We Didn’t Know We Needed
This summer’s beachwear is all about making a statement—whether through bold prints, throwback silhouettes, or accessories that push the boundaries of what “beach-ready” really means. The trends are playful, nostalgic, and, at times, unexpected. From retro-inspired prints to eco-conscious fabrics and barely-there bikinis, here’s what will be defining the season.
Prints That Scream “Look at Me”
Minimalism is stepping aside for patterns that demand attention. Psychedelic waves, neon animal prints, and ‘70s florals are everywhere, bringing a sense of playfulness and nostalgia to the beach. Brands like Pucci, Marine Serre, and Casablanca are leading the charge, proving that the best kind of beachwear is the kind you can spot from across the sand.
The Bush Renaissance
Body hair is back in a big way. The hyper-groomed aesthetic of the early 2000s is making room for a more natural, low-maintenance approach. Whether fully grown, shaped, or somewhere in between, the focus is on embracing personal choice rather than following outdated beauty standards. It’s less about making a statement and more about feeling comfortable in your own skin.
Eco-Friendly, But Make It Fashion
Sustainability isn’t just a nice-to-have—it’s becoming a core part of swimwear design. Expect to see bikinis and one-pieces made from recycled ocean plastics, biodegradable fabrics, and natural dyes. Brands like Fisch, Tropic of C, and Hunza G are proving that you don’t have to sacrifice style for sustainability. While not every “green” brand is as eco-friendly as it claims, the shift toward conscious fashion is only getting stronger.
The Return of the Thong Bikini
The thong bikini is back, and this time, it’s everywhere. High-cut, barely-there, and unapologetically bold, this look is no longer reserved for far-flung island getaways. With brands like Sommer Swim, Jean Paul Gaultier, and Louisa Ballou bringing new energy to the silhouette, it’s about confidence, not just exposure.
Accessories That Shouldn’t Work, But Do
Beachwear is stepping beyond swimsuits with statement-making extras. Oversized sun hats that provide as much drama as they do shade, sporty wraparound sunglasses straight out of The Matrix, and—believe it or not—beach balaclavas are all finding their place in the sun. Whether it’s a fashion choice or a full commitment to UV protection, accessories are what will set this summer’s beach looks apart.
