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Why is your search ad copy so important?
The first thing your customers see on Google, your ad copy, is all too often generated en-masse with Excel templates and rarely gets updated. Understandably, customers can’t tell the difference between your ads and those of your competitors, and over time, both performance and mindshare degrade.
So how can you make your ads stand out?
- Avoid the pitfalls of mass-produced ads
- Learn the art and science of good ad creative
- Develop new insights based on ad copy testing