MediaCom Believes In Ad Optimization
Laetitia Kieffer Search Director for MediaCom, manages media planning and buying for some of the world's most successful online advertisers. She shares her insights on online advertising and ad creative optimization.
MediaCom handles the media planning and buying for some of the world's smartest advertisers. With a pedigree in TV, print, outdoor and direct, MediaCom has pioneered return on investment in new media too. So, whether utilising search, social networking or any other digital channel, we provide the same insight and accountability that has come to be expected as part of the MediaCom service.
The MediaCom network comprises 4,600 people working in 113 offices in 89 countries. We are proud to call some of the world's most successful brands as clients, including P&G, Coca-Cola and the Volkswagen Group.