Beachbody Gains Results
How does a leading, creator of the nation’s most popular in-home fitness programs gain a competitive edge in the marketplace while continuing to increase efficiency? For Beachbody, the answer was to utilize the Boost ad management platform to optimize their most valued ad groups and drive ad relevance at scale.
Beachbody Increases CTR Using Boost and Optimizing Highest Volume Ad Groups and Terms
- Beachbody increases conversion by 98%
- Beachbody saved over 32 hours on testing, writing and reporting on ads in a 5 months over 110 ads
- Beachbody gained valuable insights through consistent ad creative testing
Boost audited Beachbody®’s account to find its best performing ads. Armed with these insights, Boost’s network of ad creatives were able to improve both BeachBody®’s brand and non-brand targeted ads. This resulted in both driving more site traffic and boosting sales.
Boost also takes an iterative approach to copywriting and testing. Because it may not always be possible to generate winning copy in the first round of a contest, a new testing feature was introduced to allow contests with sufficient impression volume to accept multiple writer submissions. The benefit of multi-ad testing is that it allows advertisers to run multiple contests on the same ad group simultaneously – at no additional fee.