The Boost Optimization Platform increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale.
As we started Boost Media over 4 years ago we set out to empower advertisers with a way to provide rich, personalized creative at scale. For years there have been incredible investments into technology platforms to focus on optimizing keywords and bids. Yet at the heart of these, campaign creative had simply been an afterthought, executed through Dynamic Keyword Insertion (DKI), ad templates and other non-unique production approaches. So we set out to change that. We believe humans are at the core of creativity, not machines. Though, machines have their place too, and we have built the world’s most sophisticated platform to write, test and report on ad creative.
As advertisers quickly are realizing the huge opportunity in rich, personalized creative, Boost has been at the forefront of this wave. We believe Creative is truly the last frontier of optimization. By marrying the best in campaign management technologies with Boost, the leading creative optimization platform, advertisers will be able to achieve something extraordinary: an end-to-end solution for digital advertising optimization.
Today, Boost increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale for many of the top Fortune 500s across Search, Social, Display and Mobile. The Boost marketplace comprises over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. Headquartered in San Francisco, the Boost Media optimization platform provides fresh, performance-driven creative in 12 localized languages worldwide.