The Leadership Team

Boost Media is thriving as the leader in creative optimization under the guidance and leadership of some of the brightest minds and most experienced executives.


Peter Watkins, Chief Executive Officer

Peter Watkins is an experienced, senior technology executive with a proven track record of creating innovative products and achieving growth and revenue objectives. He has worked in both large, global, public companies and in start-ups throughout his career.

Peter has been a senior executive at several companies including:

  • CEO and co-founder of Layer8, a web application security start-up,
  • CEO of Webroot, provider of zero-day protection and threat intelligence for businesses and individuals worldwide
  • CEO of Resonate, a forerunner in network management
  • President and COO of McAfee, a global leader for consumer and enterprise security

He has also served as an advisor to private equity and venture capital firms on several investment and M&A transactions in the U.S. and Europe and served on numerous public, private, and non-profit boards during his career.

Peter received a BA from Wesleyan University (CT) in Economics, and a Master’s in Public and Private Management from the Yale School of Management. He has lived and worked in the U.S. and Europe and currently resides in California.

Rob Lenderman, Founder & Chief Product Officer

Rob Lenderman is the Chief Product Officer at Boost Media and co-founded the company in 2008. Rob oversees ongoing business operations within Boost Media.

After graduating college, Rob worked at a small consulting firm building special project requests for organizations such as the United States Postal Service and the US Air Force. He would later move on to LendingTree, where he was one of the early employees architecting various parts of the company's software. Eventually, Rob would take his talents to Interval International, another IAC company. During his tenure there, he oversaw internal startup ventures and grew revenue from zero to profitable internal businesses. After IAC, Rob moved on to join the team at Clearwire, who would eventually be acquired by the Sprint Corporation(S).

Rob is a Georgia native but currently makes his home in Seattle. He attended North Carolina State University where he received a bachelor’s degree in Nuclear Engineering.

When not working on Boost Media, Rob likes playing paintball, remodeling houses and building electric scooters from scratch.

Susan Ram, VP of Revenue

Susan Ram is the VP of Revenue for Boost Media. She oversees the Enterprise and Agency sales teams, as well as the Business Development team.

Prior to joining Boost Media, Susan built the Sales and Business Development organization at Goodlife Networks/Megacast. In addition to founding and managing several real estate investment companies, she led the Business Development team at Bay Area QRS Corporation (Inovis Corporation) and was Vice President of Sales at Bank of America. Susan spent more than four years living and working overseas in Japan, Hong Kong, and Taiwan.

Although originally from New Hampshire, Susan has lived all over California, and currently splits her time between the Bay Area and San Diego. She attended Bucknell University where she studied Economics. Later, Susan earned her Master’s in Japanese from UC Santa Barbara and her MBA from UC Berkeley.

Outside of Boost, Susan spends time with her family, loves to travel, and enjoys all things “outdoors” - scuba diving, running, hiking, and camping.