The Leadership Team

Boost Media is thriving as the leader in creative optimization under the guidance and leadership of some of the brightest minds and most experienced executives.


Rob Lenderman, Founder & Chief Product Officer

Rob Lenderman is the Chief Operations Officer at Boost Media and co-founded the company in 2008. Rob oversees ongoing business operations within Boost Media.

After graduating college, Rob worked at a small consulting firm building special project requests for companies such as the United States Postal Service and the US Air Force. He would later move on to LendingTree.com, where he was one of the early employees architecting various parts of the companies software. Eventually, Rob would take his talents to Interval International, another IAC company. During his tenure there, he oversaw internal startup ventures and grew revenue from zero to profitable internal businesses. After IAC, Rob moved on to join the team at Clearwire, who would eventually be acquired y the Sprint Corporation (NYSE: S).

Rob is a Georgia native but currently makes his home in Seattle. He attended North Carolina State University where he has a bachelor’s degree in Nuclear Engineering.

When not working on Boost Media, Rob likes playing paintball, remodeling houses and building electric scooters from scratch.

Susan Ram, VP of Revenue

Susan Ram is the VP of Revenue for Boost Media. She oversees the Enterprise and Agency sales teams, as well as the Business Development team.

Prior to joining Boost Media, Susan built the Sales and Business Development organization at Goodlife Networks/Megacast. In addition to founding and managing several real estate investment companies, she led the Business Development team at Bay Area QRS Corporation (Inovis Corporation) and was Vice President of Sales at Bank of America. Susan spent more than four years living and working overseas in Japan, Hong Kong, and Taiwan.

Although originally from New Hampshire, Susan has lived all over California, and currently splits her time between the Bay Area and San Diego. She attended Bucknell University where she studied Economics. Later, Susan earned her Master’s in Japanese from UC Santa Barbara and her MBA from UC Berkeley.

Outside of Boost, Susan spends time with her family, loves to travel, and enjoys all things “outdoors” - scuba diving, running, hiking, and camping.

Keith Smith, VP of Engineering

Keith Smith is the VP of Engineering at Boost Media. Keith is an entrepreneur with a passion for building the best teams and technology products to delight users. Keith brings over 20 years of experience leading Engineering teams through the SDLC, and has spent the last 10 years focusing on SaaS-based digital advertising platforms.

Prior to joining Boost, Keith worked with successful startup teams at OSI and AiMetrix, as well as large enterprise companies including AT&T and Intuit.

Keith attended UC Davis where he earned a B.S. degree in Computer Science. In his time off, Keith enjoys swimming, playing golf, cooking and spending time with his wife and two girls.